our speciality
Healthcare Native Advertising : your content at the heart of major media
Native advertising is the only digital channel that inserts your messages directly into the reading flow of the largest press titles — without disruption, without friction, with the editorial credibility of a major outlet.
Advertising content that integrates naturally into the editorial flow
Unlike banners and standard formats, native advertising doesn't occupy a blank advertising slot. It integrates into the reader's journey in a natural way — with the form and substance of an editorial article.
Your content appears on Le Figaro, Le Monde, CNN... The reader discovers it naturally, within their reading environment. No disruption. No visual friction.
Your message, within the context of a major newspaper
Native advertising is precise and guided: your content appears directly in the content feed of major media outlets — Le Figaro, Le Monde, L'Express, Doctissimo, Le Monde Santé. The reader encounters it naturally, at the heart of their reading environment.
This is the fundamental difference from display advertising. The reader isn't interrupted — they're engaged. Native advertising creates attention, but also the trust placed in the title to convey a complex healthcare message — effectively and durably.
Mandatory legal notices • Sponsored content • ARPP compliance guaranteed on every distribution
The key benefits of native advertising in the medical sector
Creative content is verified before every distribution. This format offers far better results and far more communication opportunities.
👁️
-75%
Ad blindness vs display
Your message is no longer in a banner ignored since the 2000s. Integrated naturally into the content, it's seen and engaged with.
⏱️
3min+
Average reading time is 5× higher than with standard display ads. Engaged readers who receive your full message and develop a deeper understanding of your offer.
🎯
TOF
Search only captures those already looking. Native reaches a top-of-funnel audience — before they know they need you — well before your competitors.
*TOF : Top of Funnel, represents cold prospects that have never heard about your product/service. It is the first step of conversion.
How we build and manage your native campaign
From strategy to ongoing optimisation — here are the 4 stages of our process.
Editorial brief, audience profiling, and selection of the most suitable platforms. Every decision is grounded in data and in your business objectives.
Articles, patient guides, informational formats. All content is written by specialists and validated before distribution — with full ARPP compliance guaranteed.
Your content is distributed on Realize, Teads, MediaGo, and Powerspace simultaneously. Each placement is contextually targeted and continuously optimised.
Full tracking of qualified traffic, reading time, and conversions. A dedicated dashboard updated in real time. Every euro invested is tracked, justified, and optimised.
Connected to the 4 leaders in native advertising
Each platform has its own technical strengths and editorial inventory. We use all four in parallel to maximise the breadth of audience and performance.
Let's discuss your project
We will analyse your project and propose the best solutions to help you reach your objectives.
Our team responds within 48 hours.