Google & Meta Ads Healthcare : high-performing campaigns in an ultra-regulated sector
Medgency manages your Google Ads and Meta Ads campaigns with dual expertise: mastery of the platforms and deep knowledge of the regulatory constraints specific to the healthcare sector.
8,5Bn
Google searches per day worldwide
3Bn+
Facebook & Instagram users in the world
+40
Trusted agency targeting options
100%
Regulatory compliance guaranteed
Two complementary platforms to cover the entire patient journey
Search, social, display, remarketing. Google Ads and Meta Ads together cover every stage of the healthcare funnel — from awareness to conversion
Capture patients who are already searching
Google Ads targets an active audience already looking for a healthcare solution. Precise Search and Display campaigns to capture intent at exactly the right moment and guide prospects towards your healthcare services or professionals.
Reach your audiences on Facebook & Instagram
Meta Ads creates targeted audiences from 40M+ French users on Facebook and Instagram. High-performance visuals and compliant copy to convert — fully validated for healthcare advertisers.
Search & Display
Our Google Ads campaign types
Each format is selected based on your objectives and adapted to the constraints of healthcare advertising.
Search Ads
Keyword-targeted campaigns to capture active searches. We select the most relevant intents for your healthcare offerings and manage bids and ads for maximum ROI.
Display & Responsive Ads
Banner campaigns on the Google Display Network, contextually targeted to appear on the most relevant healthcare sites and drive brand awareness.
Retargeting
Re-engage visitors who didn't convert on your first contact. We retarget on Google, MediaGo, and Powerspace to accompany prospects through the full decision journey.
Performance Max
AI-powered automated campaigns, piloted against your conversion objectives. Maximise results across all Google inventory with a single strategy.
Regulatory compliance of all advertising content guaranteed
Healthcare ads verified before every distribution. Our experts ensure your campaigns are never rejected or suspended for compliance reasons.
Facebook & Instagram
Our Meta Ads campaign types
Formats adapted to every objective — from brand awareness to conversion — within the constraints of the Meta healthcare policy.
Develop brand recognition within your target healthcare audience. Visual creatives with strong editorial impact to make your brand known and remembered on Facebook and Instagram.
Lead Generation
Facebook native lead forms — optimised content and copy to generate qualified leads directly from the platform, without redirecting to an external site.
Drive prospects towards your conversion goal: purchase, appointment booking, or sign-up. Maximise conversions with algorithmically optimised ads.
Retargeting
Meta healthcare restrictions — and how we handle them
Meta applies specific restrictions to healthcare advertising. Without specialist expertise, your campaigns are rejected and your accounts penalised. We know these constraints inside out.
Opportunities & constraints : we master both
We know exactly what works and what doesn't in healthcare advertising on Meta
Meta prohibits direct targeting based on medical conditions. We know the authorised alternatives and how to reach your audience without violating the platform's policies.
Certain claims are regulated or prohibited by Meta's healthcare policy. Our copy team writes effective, compliant ads — validated through our internal review process.
We validate creatives before submission to Meta. Our in-house compliance review ensures your campaigns go live without rejection — protecting your account.
Let's discuss your project
We will analyse your project and propose the best solutions to help you reach your objectives.
Our team responds within 48 hours.